One hundred thousand thanks

The Donosti Cup closes an extraordinary year in its digital strategy, reaching 117,860 followers in all its platforms (Instagram, TikTok, X, Facebook, YouTube, LinkedIn and WhatsApp). This growth of 52,000 new followers in just one year positions the tournament as one of the grassroots soccer events with the greatest impact on social networks.

Among the most notable figures, the growth on Instagram has been remarkable, with 26,774 new followers and an organic reach of 5.8 million people. Meanwhile, the takeoff on TikTok has been spectacular, adding 22,000 followers and achieving more than 15 million views in a single year.

In addition to strengthening its presence in the most consolidated platforms, the Donosti Cup has taken steps towards new forms of communication, with the opening of channels on LinkedIn and WhatsApp, approaching different audiences and facilitating direct contact with its community.

Thanks to all of you who follow us, share and are part of this great family. We continue working to take the Donosti Cup even further.