
Donosti Cup surpasses 150,000 followers on social media
The tournament strengthens its digital presence with 50% growth in just one year.
Donosti Cup closes an extraordinary year in its digital strategy, reaching 153,000 followers across all platforms: Instagram, TikTok, X, Facebook, YouTube, LinkedIn, and WhatsApp. This increase of 53,000 new followers in just one year positions the tournament as one of the most influential youth football events on social media worldwide.
Growth on TikTok has been particularly remarkable, doubling its followers in just one year to reach 44,000 fans, while surpassing one million likes in just two years since its launch.
During tournament week, Donosti Cup’s social media channels achieved over 30 million organic impressions, a figure that reflects the passion and interest this event generates among players, families, and fans across the globe.
Thank you to everyone who follows, shares, and is part of this great family. We will continue working to take Donosti Cup even further, bringing the magic of youth football to every corner of the planet.